Tom Brook profiles a documentary in the market for distributors at Cannes that examines China’s growing interest in fine French wines.
China’s economic ascendancy has created a thirst for luxury goods – and produced a bubble in wine prices. But whereas the buyers of the most expensive wines in the West tend to be investors, the Chinese are buying them to drink.
Directors David Roach and Warwick Ross’ film Red Obsession examines the effect of China’s new wealth on the wine industry in Bordeaux, on domestic drinking habits and on China’s perception abroad.
Tom Brook reports from Cannes.
